BIG STIR RECORDS is proud and delighted to welcome IN DEED to their official artist roster!
At the turn of the millennium, IN DEED made a big beautiful noise in their native Sweden with their debut album At 4000 Meters, garnering national radio play, festival appearances and rapturous reviews. If you were fortunate enough to hear the record, it might well have been your favorite of the year for its seamless confluence of classic '60s pop and garage rock and '90s indie edge, with touches of shoegaze and girl-group sweetness. Think Debbie Harry fronting The Posies, the finest moments of The Primitives or Velocity Girl, or The Bangles with bite: fuzztones, twelve-strings, farfisas, harmonies, and timeless hooks, vocals at turns lovely and lacerating, with melodies to match.
Nearly two decades on, the Uppsala-based indie pop combo has reemerged with their charm and drive utterly intact. The core trio of original members -- Linda Karlsberg (vocals), Marcus Segersvärd (drums), and Richard Öhrn (guitar) – have stormed back onto the live scene, joined on stage by Jens Siilakka (bass guitar) and Johan Helander (keyboard/guitar). The lapse of years means little to a band whose sound is so timeless, and it shows on the new recordings which stand up to, and even transcend, the debut.
A new vinyl-only LP, Everest, reached Swedish and UK audiences in 2018. Videos for the achingly gorgeous "Don't Need, Don't Care" and the driving "Heart Attack" gave international audiences a look at the band as In Deed took to Swedish and UK stages with a vengeance. The record reflects that energy, with Segersvärd's driving drums anchoring a master class on how guitar pop should be done. Öhrn remains an encyclopedia of tasteful power pop, psych, garage and new wave guitar tones and hooks, and Karlsberg's singing is as commanding and versatile as ever – plaintively wounded on the jangly "According to You", and ferocious on rockers like "Over and Over" and the galloping "Flavour of the Month".
Everest in its original form reopened eager ears, landing among other honors the #2 spot on International Pop Overthrow Festival founder David Bash's Top Albums of 2018. Before that year had even ended, though, In Deed had caught the rapt attention of the growing Big Stir Records label in far-away Burbank, California. For BSR founders Christina and Rex, the band was a love-at-first-listen prospect.
Plans were quickly hatched to introduce IN DEED to a wider audience through an all new and unique US version of Everest, for the first time on CD and featuring three brand new tracks added to its running order. An introductory entry in the Big Stir Digital Singles series will precede the spring 2019 CD release, and the out-of-print At 4000 Meters is already available at the BSR web store as a digitial download. The expanded Everest joins a slate of scheduled releases from Kai Danzberg, Anton Barbeau, Spygenius, The Armoires and more as-yet-unannounced artists as part of the label's busiest and best year yet.
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